Internship Report on Zong Pakistan - 1851 Words

MANAGEMENT SCIENCES DEPARTMENT Semester : 6th Assignment No:02 Subject: Consumer Behavior Submitted by: Siraj Munawar (Bs-910) BBA (hon) Submitted to: Dr. Qadir Baloach Date of Submission: ISLAMIA COLLEGE PESHAWAR (Chartered University) Acknowledgment This assignment would not have been possible to complete without the support of my teacher Dr. Qadir Baloach. I want to express my gratitude to his supervision and guidance which was abundantly helpful and offered†¦show more content†¦Target marketing on the other hand recognizes the diversity of customers and does not try to please all of them with the same offering. The first step in target marketing is to identify different market segments and their needs. Requirements of Market Segments: In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: * Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. * Accessible: the segments must be reachable through communication and distribution channels. * Substantial: the segments should be sufficiently large to justify the resources required to target them. * Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. * Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. BASIS FOR CONSUMER MARKET SEGMENTATION Consumer markets can be segmented on the following customer characteristics. 1. Geographic 2. Demographic 3. Psychographic 4. Behavioralistic A)Geographical Segmentation Geographic segmentation is a concept that is widely used in modern dayShow MoreRelatedMba Internship Report Ufone7776 Words   |  32 Pagesto put together this report and I would like to thank my parents for their throughout support, my teachers for instilling in my enough knowledge to be able to carry myself efficiently during my internship and last but not least the staff of Accounts Payable Department especially Mr. Awais Khan, Mr. Waqas Ali, Mr. Saboor , Mr. Akhtar, Mr.Muhammad Farhan., who were extremely helpful during the internship and for the compilation of this report too. Executive Summary This report has been written to fulfillRead MorePest Analysis of Telenor11594 Words   |  47 PagesContents INTRODUCTION 7 Telenor at a Glance 7 Telenor Group 8 Telenor Pakistan 9 History of Telenor 10 The introduction of the telephone 10 Pioneer in mobile communications 10 Norwegian telecom becomes a public corporation 11 International expansion 11 The Telenor Group 2007 11 COMPANY VISION 12 Telenor Vision 12 Mission and Core values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis